Dancheall Queen

Dancheall Queen

Bella Freud Fred Perry

There’s no doubting that over the years the men that have supported Fred Perry have been spoiled rotten with some great collections and designs but in the last couple of years the women’s collections have really started to come into their own.

In particular the Amy Winehouse collection was well received and the latest collection made in collaboration with Bella Freud is definitely one to get excited about.

Freud herself is an extremely interesting character, the daughter of Lucien and great granddaughter of Sigmund she has worked extremely hard to be known in her own right as a very talented designer. Bella Freud worked for Vivienne Westwood in the 1980s before stints with Stirling Cooper and Jaeger in the 90’s, Freud then set up her own design company which is highly regarded in women’s British knitwear.

Her work in collaboration with Fred Perry draws heavily on the dancehall scene from last Autumn/Winters to the current collection.

Bella Freud Fred Perry Fred Perry Bella FreudFred Perry Bella Freud





freud fred perry dancheall

You can read about how the collaboration initially came about   with last year’s collection, in particular her redesign of the iconic Fred Perry polo shirt here.

“Initially quite daunting! I love the Fred Perry Shirt – I wear the Fred Perry Shirt! I think as a piece of clothing it is quite perfect as it is. However it was really fun to get to put my own stamp upon it. I made the collars bigger to reflect the era I had in mind, and played with the tipping. Something I really enjoyed was translating the reggae influences into my collection. Stars feature throughout, and these are a direct reference to reggae artists – I always found them so flashy when growing up wearing all their jewellery and pins. The stars are about taking the Fred Perry Shirt and adding in that element, adding that flashy reference to the collection.”

Bella Freud Fred Perry

The collection also came with a video by Nadia Marquard Otzen, featuring the stunning model Adwoa Aboah and the 80’s hit ‘Girlie Girlie’ by Sophia George.

It will be interesting to see whether and how the collaboration will develop in the future and, in a time when feminism is being openly discussed across social platforms, it is interesting to see more about womens influence in dancehall, fashion and subcultures.

To see the current colection go to FredPerry.Com you enjoyed this here are some other posts you may find interesting.

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