Someone once said that true style never goes out of fashion and when you look at the clothing made by DNA Groove you can fully understand what they meant. Starting out in Vicenza in 1993 as a vintage shop it wasn’t until 2000 that they first started to produce their own clothing range and since then they have grown to become one of the finest producers of Modernist inspired clothing.
Describing their designs as being influenced by English Modernism, American Ivy League and Italian cool they have a fine range to choose from including Outerwear, Knitwear, Trousers, Suits, Coats, Shoes, Accessories and, of course their shirts featuring the iconic button down roll collars. The style is synonymous with early Modernists who sought both French and Italian influence through films and magazines as well as the Ivy League style adopted by the Jazz stars of the day. The Ivy League look was also a heavy influence in the early Skinhead scene as the Hard Mods turned their back on certain aspects of Modernism, due to the direction it was taking, and stripped things back to a sharp, smart look.
Because DNA do not mass produce you know that you won’t see every other person wearing the same as you and some famous faces have been spotted in DNA including Ocean Colour Scene and Paul Weller guitar legend Steve Cradock. Below are just a few pictures of their current stock which frequently changes and, because it is not mass produced, quickly sells out so if you see something you like on their site at DNAGroove.it the best thing is not to procrastinate and invest in some quality Italian designs.