The last few years has seen the popularity of Northern Soul sky rocket. Films, Documentaries, photography and fashion, we’ve seen it all, and while some purists will want it to slink back into the underground the chances of that happening are pretty unlikely.
The latest brand to try their hand at recapturing/reinventing the style is Pretty Green. Their new A/W15 Northern Soul Collection is accompanied by some pretty good short films that you will be able to see below.
The first is pretty much just an advert showcasing the new collection; the next is an interview with photographer Brian Cannon which is brilliant. He not only talks about his work capturing the Northern Soul scene but also covers some of the album sleeve work he’s done including The Verve and Oasis. The final film talks to a couple of young guys on the Northern Soul scene at the moment. You’ll never capture what Northern means to so many people in one short interview but it’s good hearing about how they got into it and their experiences.
Personally speaking I like the collection, there’s a few pieces in there that I wouldn’t mind but as you might expect of Pretty Green the prices are quite high. Subcultures may have started out in the working class but you have to work pretty fucking hard to feel ok about paying £60+ for a t-shirt (or am I just being old and miserly). One good thing will be that not everyone will nip out and buy it all so there will be a touch of exclusivity about it at that price. If you want to see more of the products just click the image of the shirt below.
Anyway, here are the films. Thanks for visiting The British Subcultures and please take a look about. If you have a brand, event, film, band or anything else you think will fit in here give us a shout and we’ll be happy to get it out there for you.